Situation

TWP is the official representative for Cox
& Kings (India) Pvt Ltd, the oldest and last remaining independent tour operator in India. Celebrating 250 years of service and now India’s third largest tour operator, TWP’s
core brief with Cox & Kings is, business development, marketing communications and sales management. Rather than dealing direct with India, TWP aimed to provide the local expertise of Cox & Kings via TWP.

Solution

TWP was appointed as the Cox & Kings representative to the travel trade and consumer leisure markets after a four year hiatus. TWP developed the Cox & Kings brand and has taken it to key customers such as tour operators and retail travel agents who tailor make client itineraries and programs. TWP’s appointment with Cox & Kings was well timed with the acclaimed Incredible India campaign and unprecedented consumer interest in the extraordinary sub-continent. 

Results

Through the identification of a unique opportunity and a targeted approach, TWP has successfully secured brand awareness, with Qantas Holidays now working Cox & Kings in its India  brochure. TWP has also substantially increased  Cox & Kings distribution in wholesale markets as well as won new business ventures with Tempo Holidays, Creative Holidays, Rail Plus, Inter Asia and Inca Tours.